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    Rapport-Building Techniques For Your Client

    Freelance Resource

    Published: 19th Feb 2007
    Read: 1528 times
    Filed in: Freelance-Resources




    Rapport-Building Techniques For Your Client


    Building rapport is very important in a freelance writer's career. You can be a very talented writer, but if you are not as able to manage your relationships with your clients or potential clients, you will find that you will not get much fulfilled in your freelance career. In fact, all of your efforts may be mechanical or futile if you don't learn how to build good client relationships. Earning money from writing is just one aspect. Gaining social experience is quite another facet, although it is not often brought up in the tips of gaining a viable freelance writing network.
     
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    Building rapport is very important in a freelance writer's career. You can be a very talented writer, but if you are not as able to manage your relationships with your clients or potential clients, you will find that you will not get much fulfilled in your freelance career. In fact, all of your efforts may be mechanical or futile if you don't learn how to build good client relationships. Earning money from writing is just one aspect. Gaining social experience is quite another facet, although it is not often brought up in the tips of gaining a viable freelance writing network.


    The key thing to building client relationships is empathy. While it's true that you are usually required to have a certain amount of distance to establish the professional relationship between writer and client, you really need to deal with them as well in the personal level. Aside from transacting for business purposes, it is also important to note that your clients are people, not just sources or a detached audience that you have to please or lend your quality work to. When you start pulling off the rigid business profile and attach their emotions and personalities, it becomes clearer that you are transacting with people and not machines with which you can earn your dollars from.


    In general, clients want top quality writing. You might view that as a pressure source on your part, but actually, if you look at it from their perspective, it will be much easier and noble to imagine that you will be part of the success of their business if you do your job well. Whether you landed the job from any freelancing sites such as rentacoder, scriptlance, and getafreelancer , clients always consider or employ your services because they believe you have what it takes to represent them well through your writing. In short, you are very much trusted. It is a noble thing to be trusted with this much even on a professional level, so strive to maintain that trust they have for you.


    If you are about to write for their business, they need the assurance that you are not just writing for your personal vested interest to earn income. The thing is, you need to be able to somehow grasp their own perspective of their business so that you can properly and effectively represent them through your writing. Learn as much as you can, and if possible, have the same passion or interest on the topic as they have for it. This empathic gesture will take you places.


    Another thing about building client relationships is flexibility, in your way of dealing with them as well as your writing style. To be more specific, building client relationships are unique, as your clients can have varied personalities. If your client happens to be sensitive with regard to certain jargon, you have to be able to satisfy that. When you do write for them, always look for feedback and see which of your writings gained their approval or disapproval. Remember, especially if you are working with them for the very first time, it is better to ask than suffer in silence. As much as you are properly sorting your files for different clients in separate folders, be just as ready to condition the quality of your work and your way of dealing with each of them.


    Note that clients are called that because they get your services and pay you well for them. Some of these clients can be talented writers themselves but they might not just have the time to do the work they have called you to do. Keeping in mind their busy natures (which you can always safely assume), make it as easy for them as possible. You can do this by proofreading your writing twice so that there will be no more grammar errors, or maybe the simple gesture of turning in your work earlier than the deadline if you can.


    Also, look out for your clients' personal idiosyncrasies. Like most people, clients have quirks. Make note of these quirks and adjust to it. If you could do as much body language as you can, do so. But if you are unsure of certain things in transacting with them, make everything clear right from the very beginning. Do not make assumptions, lest you may be misinterpreting things. If you are doing business, make sure all the conditions are clear between you and your client to avoid future problems.


    It also pays to give your clients consideration. When you are about to present anything to them, find the right timing. Even your best writing can be trashed if it is presented on a bad day for your client. It takes a certain level of discernment to know the right time, which you earn through experience. Psychologically, it is always better to talk to people when they are full. So you can expect the more positive results if you talk to them after lunch, breakfast or dinner, depending on your work hours.


    In essence, building client relationships is really about going the extra mile in the work you have decided to embark on as a writer. And you can actually measure the success you have not on the number of writings you have done, but also on the number of friends and positive influence you have made because of what you do.
     
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